The simple is the best
Three competing store owners rented adjoining shops in a mall. Observers waited for mayhem to ensue.
The retailer on the right put up huge signs saying, "Gigantic Sale!" and "Super Bargains!"
The store on the left raised bigger signs proclaiming, "Prices Slashed!" and "Fantastic Discounts!"
The owner in the middle then prepared a large sign that simply stated, "ENTRANCE".